HOW WE DRIVE GROWTH MARKETING CREATIVE STRATEGY 01 MARKETING Digital and OTT Advertising We manage Google, Meta (Facebook and Instagram), LinkedIn, and Pinterest digital ads as well as OTT ad programs, such as Hulu. Print Advertising We will create a campaign and purchase advertising space in traditional media publications. MarTech We leverage technology and software to automate and optimize your marketing. Lead Generation We optimize your pipeline and automate your lead generation to help you reach your business goals. Social Media Management Reach more users organically by allowing us to post content while leveraging trends as they happen. Community Management Our team will field inbound communication following predetermined SLAs. Search Engine Optimization Get SEO-enriched content from experienced copywriters that will help increase your site’s rank. Email Marketing We’ll cover design, copy, audience segmentation, and automation using your email platform. Affiliate Marketing Let us guide your internal and external affiliate programs using Shareasale, Dovetale, and more. Influencer Marketing Identify, assess, and engage influencers that align with your brand’s values and fit in your budget. SMS / MMS Show up, compliantly, by texting your contacts. We will make sure your program meets TPCA requirements. Content Creation Your audience will appreciate the extra effort put into creating custom content just for them. 02 CREATIVE & BRANDING Branding Opening a new business or needing a refresh? We will help you pinpoint your look and messaging. Website Design/Development Custom website built using your brand guidelines and optimized for user experience. Amazon We work with Amazon pros who will build a storefront that follows your brand guidelines and that converts. UX/UI Optimization We will optimize your website for usability, creating a seamless user experience. CRO Our conversion rate optimization techniques test micro and macro action on your website. Packaging Design Get unique product packaging that stands out on the shelf and in consumers’ minds. Product Photography Products sell when they look just as good online. Get studio photos to use on your website and across social. Trade Show Booth Design No matter the booth size, we will create an experiential activation catered to your target buyers. 03 STRATEGY Fractional CMO Outsource your CMO and get one of BEGOOD’s co-founders to lead marketing initiatives as a fractional CMO. Platform Strategy Let us guide your strategy for switching or expanding to a new platform, such as Amazon, Shopify, or Walmart. Social Media Strategy After an audit, we will build a strategy that complements your overall digital marketing strategy. Content Strategy Leverage audio, visual, and written content in a content strategy. Product Strategy We’ve got your product positioning and product launch strategy covered. Public Relations BEGOOD creates PR strategies around building brand awareness, launching new products, and more. Campaign Strategy We’ll cover your print and digital campaign strategy that is built around brand guidelines and buyer personas. Reputation Management This service can be tailored to a business or to an individual. Market Research Get comprehensive reports based on surveys, interviews, focus groups, and consumer observation. Digital Audit We will audit your digital presence to identify areas of opportunity. After, we can act on the findings or you can. WE HAVE A GOOD PROCESS GOALS Our goal is to help you reach yours so that means we have to set clear objectives and desired outcomes. Organize Structure tasks and resources to launch initiatives that get you one step closer to achieving your growth goals. OPTIMIZE Take action and improve performance based on feedback and data. DELIVER Deliver a detailed report of results and accomplishments monthly.