Email Marketing
Email Marketing That Turns First-Time Buyers Into Lifelong Customers
Klaviyo setup and management. Automation flows. Email design and copywriting. List segmentation. A/B testing. Campaign calendars. We manage the full email marketing operation for CPG and DTC brands that want retention to be their highest-ROI channel — because it should be. We also manage SMS and MMS marketing separately — learn more.
Retention is where brands are won or lost. Paid advertising brings customers in — email is what keeps them coming back, spending more, and telling their friends. Most brands are leaving significant revenue on the table because their email program is underbuilt, under-optimized, or running on a default Klaviyo setup that nobody has properly configured.
BEGOOD is a Klaviyo email marketing agency specializing in CPG, food and beverage, beauty, and DTC brands. We build and manage the full email lifecycle: automation flows, campaign calendars, list segmentation, A/B testing, email design, and copywriting. Every email we send is built around one goal — turning your subscriber list into a consistent, compounding revenue channel.
3.4%→9.8%
Email placed order rate,
Sweet Addison's
100%+
Revenue YoY,
GoNanas (email top channel)
Klaviyo
Certified platform partner,
BEGOOD
Klaviyo Email Marketing Management
Klaviyo is the email platform built for DTC and CPG brands, and it’s where we do our best work. We manage the full Klaviyo operation — from initial account setup and list migration through flow architecture, campaign calendar management, segmentation strategy, and ongoing performance optimization. Whether you’re starting from scratch or inheriting an account that was never properly built, we’ll make it perform.
Most brands treat Klaviyo as a tool for sending promotions. We treat it as a revenue engine. Every flow connects to every campaign. Every segment informs every send. Every A/B test teaches us something that improves the next one. That systems thinking is what takes email from a nice-to-have channel to your single most reliable source of repeat revenue.
- Klaviyo account setup, audit, and list migration
- Account structure review and rebuild for underperforming accounts
- Deliverability audit and inbox placement optimization
- Integration setup — Shopify, WooCommerce, and third-party tools
- Monthly performance reporting — placed order rate, revenue per recipient, list growth
- Ongoing account management and optimization
Sweet Addisons: after a full Klaviyo rebuild — new flows, new segmentation strategy, new campaign calendar — email placed order rate increased from 3.4% to 9.8%. Email went from an afterthought to a consistent revenue channel.
Email Design & Copywriting
A great email program isn’t just about strategy — it also has to look right and read right. Our email designers create custom email designs (including motion design) campaign layouts, and flow emails that are visually consistent with your brand identity, optimized for mobile rendering across every major email client, and designed to drive the specific action you want.
Our copywriters write in your brand voice — not a generic DTC voice that sounds like every other brand in your inbox. Whether your brand is irreverent and fun or refined and premium, we develop a copy style that feels unmistakably you across every send, every subject line, every CTA.
- Custom email design — header, footer, and modular content blocks
- Campaign email design for promotions, product launches, and seasonal moments
- Flow email design — welcome, abandonment, post-purchase, winback
- Mobile-first design optimized for Gmail, Apple Mail, and Outlook
- Email copywriting in your brand voice
- Subject line strategy and preview text optimization
- Plain-text email versions for deliverability
Email Automation Flows
Automated flows are the engine of a great email program. Unlike campaigns that require ongoing effort, flows work in the background — generating revenue 24/7 from the subscribers who are most likely to buy. We build and optimize every flow your program needs, starting with the highest-impact sequences first.
- Welcome series — onboard new subscribers, introduce your brand, drive first purchase
- Abandoned browse — re-engage visitors who looked but didn’t add to cart
- Abandoned cart — recover lost revenue with timed, personalized nudges
- Post-purchase — thank customers, cross-sell, request reviews, build loyalty
- Winback — re-engage lapsed customers before they’re gone for good
- VIP and loyalty flows — reward your best customers and increase LTV
- Back-in-stock and new product launch notifications
- Birthday and anniversary — personal moments that convert
GoNanas: email automation became a top-2 revenue channel alongside Meta advertising, contributing directly to 100%+ year-over-year revenue growth.
List Segmentation & A/B Testing
The brands that win in email are the ones that send the right message to the right person at the right time — not the ones that blast the same email to everyone and hope for the best. We build segmentation strategies that let you speak specifically to customers based on their purchase history, engagement level, product preferences, and lifecycle stage.
We run structured A/B tests every month — subject lines, send times, content formats, CTAs, offer types — with clear hypotheses and defined success metrics. Everything we learn compounds into a program that gets smarter and more effective every single month.
- Behavioral segmentation — by purchase history, browse activity, engagement
- Lifecycle segmentation — new, active, at-risk, lapsed, VIP
- Product preference and category segmentation
- Geographic and demographic segmentation where relevant
- A/B testing — subject lines, send times, content, offers, CTAs
- Suppression list management to protect deliverability
Why Choose BEGOOD as Your Email Marketing Agency
We manage email as part of your full marketing picture
Your email program doesn’t exist in a vacuum. It needs to be coordinated with your paid advertising calendar, your product launch schedule, and your social media content. Because we manage multiple channels for our clients, your email strategy is always aligned with everything else your brand is doing — not an isolated operation running on its own schedule.
We report on revenue, not open rates
Open rates and click rates are table stakes. We report on placed order rate, revenue per recipient, revenue attributed to email by flow and campaign, list growth rate, and unsubscribe rate. Monthly reports, and full transparency into what’s working and why.
CPG and DTC specialists
Email strategy for a food and beverage brand is different from email for a fashion brand or a B2B SaaS company. The seasonality, the purchase frequency, the customer journey — all different. We specialize in CPG and DTC, which means faster onboarding, more relevant creative direction, and strategies that actually fit how your customers shop.
Frequently Asked Questions
Klaviyo is our primary platform and the one we most strongly recommend for DTC and CPG brands. We also work in Mailchimp and other platforms based on your existing stack. If you are not yet on Klaviyo, we handle the migration from your current platform.
Yes — we manage SMS and MMS marketing separately through our dedicated SMS service. We work in Postscript and Attentive and recommend running email and SMS as a coordinated program for maximum retention impact. Visit our SMS marketing page to learn more.
Most clients see meaningful improvement within 30 to 60 days. We prioritize the highest-impact flows first — welcome series, abandoned cart, and post-purchase — because these run automatically and generate revenue immediately after setup. Full program optimization typically takes 90 to 120 days.
We write everything. Our copywriters develop a brand voice guide for your account and write every subject line, preview text, body copy, and CTA across all campaigns and flows. If you have existing brand guidelines, we work within them.
Monthly performance reports covering placed order rate, revenue per recipient, revenue by flow and campaign, list growth, and deliverability health. You also have real-time access to your Klaviyo account at all times — we operate with full transparency.