Advertising Agency
Paid Advertising Agency for Brands That Need More Than Someone Managing an Ads Dashboard
Paid advertising is the fastest way to grow a brand – and the fastest way to burn through budget if the strategy, creative, and targeting aren’t aligned. BEGOOD is a paid advertising agency for CPG, DTC, and B2B brands that need more than someone pressing buttons in Ads Manager. We build the strategy, produce the creative in-house through our content creation team, manage the targeting, and optimize constantly until every dollar is working harder than the last.
Our media buyers have scaled brands from four-figure to six-figure monthly budgets while maintaining strong ROAS. We run paid advertising programs across Meta, Google, TikTok, Instacart, Pinterest, and OTT — and because our content team is in-house, the creative and the media strategy are always working together. No handoffs between agencies. No finger-pointing when performance dips. One team that owns the full picture.
$3.5K→$50K
Ad spend scaled,
GoNanas
40%
Drop in cost per click, GoNanas
8+
Average ROAS,
Ground Up
14×
Marketing Efficiency Ratio, Ground Up
Meta Advertising: Facebook & Instagram
Meta is where most CPG and DTC brands win or lose. The targeting depth, the creative formats, and the sheer volume of purchase-intent traffic make it the highest-priority paid channel for most of our clients. We build full-funnel Meta programs — prospecting, retargeting, and retention — and we test creative constantly because the algorithm rewards fresh, engaging content and punishes repetition.
We manage static, video, carousel, UGC, and whitelisted creator ads, and we run structured A/B tests every month so you always know what’s working and why. Our creative team briefs and produces the ad assets in-house, which means your media buyer and your designer are in the same room. Client results speak for themselves.
- Full-funnel campaign architecture — awareness, consideration, conversion, retention
- Prospecting and lookalike audience strategy
- Dynamic retargeting and abandoned cart recovery
- UGC and whitelisted creator ad campaigns
- Creative testing frameworks — hooks, formats, offers
- Catalog, Shopping, and Advantage+ campaign management
- Weekly optimization and reporting
GoNanas: BEGOOD rebuilt their Meta strategy from scratch. ROAS doubled in 30 days. Monthly spend scaled from $3,500 to $50,000. Cost per click dropped 40%. CTR increased 90%+.
Google Search & Shopping Ads
Google is where customers go when they already know what they want. Search and Shopping campaigns capture high-intent traffic at the exact moment of purchase decision — and when structured correctly, Google delivers some of the highest ROI in the paid media stack. We manage keyword strategy, bid optimization, Shopping feed management, and Performance Max campaigns for CPG and DTC brands competing for demand that already exists.
We integrate Google campaigns with your Meta strategy deliberately. Search captures the demand that Meta creates. Shopping converts comparison shoppers. Branded search protects the customers you’ve already earned. Together they form a paid media system that performs at every stage of the funnel.
- Google Search campaign strategy and keyword management
- Shopping and Performance Max campaigns
- Google Merchant Center setup and feed optimization
- Branded and non-branded campaign separation
- Smart bidding and Target ROAS management
- Cross-channel attribution reporting
TikTok Advertising
TikTok has become one of the most powerful acquisition channels for food and CPG brands — and most agencies are still treating it like a resized Meta campaign. It isn’t. TikTok rewards content that feels native, moves fast, and leans into trends. Our TikTok team manages in-feed ads, Spark Ads, and TikTok Shop campaigns, and we work closely with our content team to maintain a steady pipeline of fresh, platform-native creative that performs because it looks like TikTok — not like an ad.
- TikTok in-feed ad campaign management
- Spark Ads — boosting organic and creator posts with paid spend
- TikTok Shop campaign management
- Platform-native creative strategy and production
- Audience development and lookalike targeting
- Creative testing and iteration
Instacart Advertising
For CPG brands with grocery retail distribution, Instacart is one of the most underused and highest-intent advertising channels available. Customers browsing Instacart are actively shopping — their intent level is higher than nearly any other digital platform. Sponsored product placements, display ads, and shoppable brand pages put your products in front of buyers who are ready to add to cart right now.
We manage Instacart advertising for brands available through Whole Foods, Sprouts, Target, Kroger, and other retail partners — building campaigns that drive incremental sales in-store and online, support new product launches, and defend market share against competitors.
- Instacart Sponsored Product campaigns
- Display and brand page management
- New retail launch campaign support
- Omnichannel coordination with Meta, Google, and email marketing
- Sales lift measurement and reporting
OTT & Connected TV Advertising
OTT advertising puts your brand on streaming platforms — Hulu, Roku, Peacock, and others — reaching audiences who have moved away from traditional TV but still watch hours of premium streaming content every day. For CPG and lifestyle brands, OTT delivers brand awareness at scale to demographics that digital-first channels often miss, at a fraction of broadcast TV costs.
We manage OTT campaigns as part of a full paid media stack, coordinating timing and messaging with your Meta and Google programs for maximum reach, frequency, and attribution.
- OTT and CTV campaign strategy and management
- Hulu, Roku, Peacock, and programmatic CTV placement
- Creative adaptation for 15s and 30s streaming formats
- Audience targeting by demographics, interest, and geography
- Brand lift and incremental reach measurement
How We Approach Paid Advertising
Creative and media under one roof
The most common failure point in paid advertising is the gap between creative and media. At BEGOOD, our content team and media buyers work together from day one — every piece of creative is built for its specific placement, audience, and objective. No briefing games between separate agencies.
We test with purpose, not noise
We run structured creative and audience tests every month, with clear hypotheses and defined success metrics. When something works, we scale it. When it doesn’t, we learn from it and move on. You’ll always know what we’re testing, why, and what we found.
We report on revenue, not vanity metrics
Impressions and reach are nice. ROAS, MER, CAC, and revenue are what we’re accountable to. Monthly performance reports, weekly optimization summaries, and real-time dashboard access — full transparency, all the time.
We think about your whole business
Great paid media strategy starts with understanding your margins, your customer lifetime value, your seasonal patterns, and your competitive landscape. We’re not just optimizing your ad account — we’re thinking about how your advertising fits into how your business grows.
Frequently Asked Questions
Meta (Facebook and Instagram), Google (Search, Shopping, Display, Performance Max), TikTok, Instacart, Pinterest, and OTT/CTV platforms including Hulu, Roku, and Peacock. Most clients start with two or three channels and expand as we prove performance.
We produce ad creative in-house — studio photography, short-form video, UGC, motion graphics, and static design. If you have existing creative, we can absolutely work with it and optimize it for paid placements. Many clients use a combination. Our advantage: your creative team and media buyer are the same team.
We typically recommend a minimum of $3,000-$5,000/month in ad spend to generate enough data for meaningful optimization. Our management fee is separate. We'll always be upfront about what's realistic at your budget level.
ROAS, blended MER (marketing efficiency ratio), cost per acquisition, new customer percentage, and revenue attribution by channel. Monthly reports, weekly check-ins, and full access to your ad account dashboards at all times.