BEGOOD x CHEF BOMBAY
Chef Bombay is the largest Indian food producer and distributor in North America. Their mission is to provide high-quality, authentic Indian cuisine made with real, wholesome ingredients with their family’s recipes that have been passed down for generations. Chef Bombay needed help pinpointing their unique value proposition and increasing brand awareness and product consumption in the US market.
BEGOOD helped with brand strategy, developed comprehensive brand guidelines, and created recipes and content coupled with an omnichannel social media strategy to engage US customers.
RESULTS
Soaring Success: 378% Organic Reach & 2,105% Video Engagement Boost
Our partnership helped Chef Bombay increase their organic reach by 378% on Instagram and increased video engagement by 2,105% within the first two weeks. The goal was to increase brand awareness and product consumption in the US market – all without relying on paid advertising.