Built by marketers who were sick of agencies

BEGOOD was founded in 2022 out of frustration. Founder Mikayla Catoe had spent years watching brands get burned by traditional marketing agencies – sky-high fees, long contracts, templated strategies, and results that never quite matched the pitch deck.

So she built something different. A New York-based outsourced marketing team that operates as a natural extension of your internal team. Not a vendor you manage, but a marketing department you never have to hire.

Since 2022, we’ve grown into a team of specialists across paid media, social, email, content, design, and strategy. We’ve partnered with some of the most exciting brands in CPG, food & beverage, beauty, wellness, and retail – and we’ve helped them grow, scale, and market smarter.

We’re in the business of getting good results for good brands led by good people. Is that you?