BEGOOD X TABLE 87
THE BRIEF
Table 87 started as a Brooklyn-based pizza shop. Since, they received an offer from Shark Tank for their CPG product, frozen slices that taste like they just came out of the coal oven in Brooklyn. BEGOOD was asked to provide comprehensive marketing services, including refreshing Table 87’s brand image, developing their new eCommerce website experience, designing an experiential activation for the Specialty Food Association’s Summer Fancy Food Show that catered to consumers, CPG retail buyers, and food service buyers, and developing a social media strategy to boost awareness and sales in their restaurants and online.
THE SOLUTION
Using Shopify, BEGOOD employed search engine optimization, conversion rate optimization, and user experience best practices to create a more accessible and enjoyable website experience. The new website was deemed a success by Table 87, as it provides more visibility to its products while improving user satisfaction.
EXECUTION
Rebranding
Table 87 has been a leader in the New York pizza market since its launch in 2012, making its reputation through its unique coal oven pizza recipe. Its slice is served in restaurants all over Brooklyn and available frozen nationwide at retailers such as Whole Foods. Table 87 decided to refresh its brand identity to fit its standing. BEGOOD helped Table 87 become trendier and appeal to all generations of pizza aficionados through a colorful yet strong brand. Keeping Table 87 original logo, BEGOOD applied the new branding throughout Table 87 digital channels and brick and mortar locations by building an e-commerce store, developing social media templates, brand patterns, menu designs, delivery car vinyl covers, and packaging for its frozen products.
Website Development
One of Table 87 challenges was to be able to sell its frozen slice directly from their e-commerce store. Using Table 87 new brand guidelines, UX design and CRO strategies, BEGOOD developed a custom-made Shopify store. A few months after the new online store was launched, Table 87 saw its online sales boosted by 40% and a 65% increase in RCR.
SEO
BEGOOD realized an audit of Table 87 SEO strategies before launching a strong technical and content SEO plan. Today, Table87 ranks for over 3,000 organic keywords and average 21,000 organic website visitors.
Booth Design
BEGOOD created a custom-made and interactive booth for Table 87 at the Summer Fancy Food Show 2022. Visitors were able to try Table 87’s slices and write their experience on the booth. This initiative got Table 87 to be one of the most noticed booths at the show, creating a memorable experience for customers.
Content creation
Our video, graphic, and photo solutions increased Table 87 engagement by 100% in a short span of time, including a 90% increase in accounts reached on Instagram. BEGOOD also made sure to capture every customer interaction with the Table 87 team and its booth at the Fancy Food Show 2022 to create a memorable marketing piece.
RESULTS
TABLE 87’S ONLINE BOOM: 90% INCREASE IN ACCOUNTS REACHED, 100% INCREASE IN ENGAGEMENT, 40% SALES HIKE, 65% INCREASE IN RCR
Our marketing solutions resulted in a 90% increase in accounts reached on Instagram alone, a 100% rise in social media engagement, and a 40% sales hike, and a 65% increase in returning customer rate. As for SEO, Table 87 now ranks for over 3,000 organic keywords and gets an average of 21,000 organic monthly website visitors. Thoughtful design, relevant content, and targeted outreach helped enhance Table 87 brand and achieve measurable outcomes.