Our story

BEGOOD was founded by Mikayla Catoe and Nicolas Arreste. We both have deep roots in the marketing field, having served both in-house in leadership positions and on the agency side. Our dedication and success in creative and technical marketing led us to make appearances and deliver guest lectures to undergraduate and MBA students at leading universities including Baruch College, Syracuse University, Winthrop University, IÉSEG School of Management, and ISEG. Words from our founders: As BEGOOD grows into a full-stack marketing agency, we are committed to providing the same high-level attention to clients that was provided when there was only one client. By maintaining a sharp focus on each account and an emphasis on collaboration, we can leverage the best practices, resources, and technology needed to achieve success as your outsourced marketing team. We seek new challenges and opportunities for growth every day, driven by the same passion and enthusiasm that is at the very core of BEGOOD’s philosophy. We will continue to lead our team in providing reliable and creative marketing solutions– embodying this commitment with each passing step.


Mikayla Catoe

Co-founder, CCO

Mikayla is the queen of the marketing jungle, with a decade of experience leading teams, managing multi-million dollar budgets, and transforming analytics into action-packed insights. Her inbound marketing skills are sharper than a lion's claw, and her creativity is wilder than a herd of zebras. With a track record of knocking it out of the park, she's not only a powerhouse in the industry, but also a sought-after guest lecturer at top universities. If you want to roar in the market, Mikayla is the one to take you there.

Nicolas Arreste

Co-founder, CEO

Nicolas is a marketing wizard with a crystal ball to predict the future of the market (well, almost). He's the go-to guy at BEGOOD when you want to take your business to the moon and back. Whether you're a tiny startup or a well-established brand, Nicolas will whip up a marketing campaign that will have your customers going wild. With a background in economics and technology and a superpower in design and data, Nicolas is your secret weapon to stay ahead of the competition.

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